At Merona, we believe in making fashion accessible for all. Since our founding in 1989, we’ve been committed to providing high-quality, stylish clothing and accessories at affordable prices.
Our History
Merona got its start as a small clothing boutique in Minneapolis, MN. Owners Mark and Jenny Merona saw a need for stylish, everyday basics and contemporary fashion made available to the average consumer. At a time when most budget-friendly options lacked personality and panache, the Meronas sought to fill that gap in the market.
In the early days, Mark and Jenny designed each collection themselves, focused on elevating classics like t-shirts, button-downs, and jeans. The response from customers was overwhelmingly positive, who loved the ability to build a chic wardrobe without breaking the bank.
As popularity grew, Merona expanded its product lines to include a wider range of clothing as well as handbags, shoes, and jewelry. In the late 90s, the brand made the move from independent shops to larger national retailers. Soon Merona could be found coast to coast, bringing effortless style to savvy shoppers everywhere.
Today Merona remains dedicated to its founding principles of value, versatility, and vintage-inspired design. Now based out of our Los Angeles headquarters, our in-house design team works tirelessly to keep the collections fresh and modern. Staying connected to our Minneapolis roots and Midwestern sensibility is still essential to our DNA.
Through three decades of change, Merona continues to be a leader in accessible, aspirational fashion. We can’t wait to see what the next 30 years brings!
Our Design Philosophy
The Merona design approach is centered around three key elements:
- Timeless silhouettes – Merona pieces are designed to transcend seasons and trends. We favor classic shapes and styles that look great year after year.
- Wearable fabrics – Our clothing features soft, comfortable fabrics that move with you and hold up wash after wash. Quality materials and construction mean each garment gets better with time.
- Thoughtful details – Look closely and you’ll notice the thoughtful touches that make Merona stand apart – contrast stitching, hardware accents, delicate lace, and more. These finishing flourishes give our basics an elevated look and feel.
We design for versatility, ensuring each item can seamlessly transition from day to night, office to weekend. The goal is to get the most out of every piece in your closet, mixing and matching for fresh looks all season long.
Above all, Merona designs are infused with the relaxed, effortless vibe of Southern California, where laidback luxury reigns supreme. We want our customers looking and feeling their best in clothes that reflect an easy, modern elegance.
Our Values
At Merona, we believe looking good should feel good too. We strive to operate with integrity across all aspects of our business.
Ethical Production
From fabric sourcing to final construction, we partner with manufacturers that share our commitment to ethical practices. We seek to reduce our environmental impact and ensure safe, positive working conditions everywhere our products are made.
Size Inclusivity
Merona celebrates the diversity of beauty in all women. We offer an extensive size range so women of every shape and size can participate in fashion, without exclusion.
Community Engagement
Giving back is extremely important to us. Merona partners with organizations that provide women access to education, job training, mentoring, and more. Empowering others lifts us all.
Your support allows us to keep growing our socially-conscious initiatives. When you choose Merona, you choose to make a difference.
Our Products
The Merona collection includes closet staples and statement pieces for every occasion. Here’s a glimpse at what we have to offer:
Apparel
Our apparel selection features everything from everyday basics to dresses, outerwear, swimsuits, loungewear, and more. Expect flattering, fashion-forward silhouettes crafted from luxe natural fibers like cotton, linen, and rayon.
Bestselling categories include:
- Tops – choose from blouses, camis, sweaters, tees, tunics, and shirt in solids, prints, and patterns.
- Bottoms – essential pants, shorts, jeans, and skirts. Styles range from slim cut trousers to fluttery maxi skirts.
- Dresses – airy casual styles, fitted sheaths, and floral sundresses perfect for any occasion.
- Outerwear – lightweight jackets, classic trench coats, and cozy winter parkas.
With so many styles, Merona has you covered from workdays to weekends.
Handbags + Accessories
No look is complete without the perfect finishing touches. Merona’s selection of handbags, clutches, wallets, and jewelry has everything you need to pull your look together.
Choose from leather purses, canvas totes, faux fur bags, and more. Our jewelry styles include delicate pendant necklaces, charm bracelets, and bold statement earrings.
These accessories add the perfect accent to any outfit!
Shoes + Boots
The right shoes can make or break an outfit. With Merona footwear, you’ll find heels, flats, sandals, and boots made for both comfort and versatility.
Classic silhouettes like ballet flats, oxfords, and espadrilles offer endless styling potential. For colder weather, we offer leather riding boots, fringed moto boots, and cozy faux fur styles.
Our shoes complete your head-to-toe Merona look.
Loungewear
Even relaxation requires the right outfit. Merona’s loungewear collection ensures you can chill in style with options like:
- Soft jogger pants and leggings
- Flowy tank tops and tees
- Cozy sweatshirts and cardigans
- Plush pajama sets
Lounging never looked – or felt! – so good.
Plus Sizes
We believe all women deserve fashion they love. Our plus size collection offers sizes 1X – 4X in an array of gorgeous styles from everyday basics to dresses, outerwear, and more.
At Merona, we celebrate the unique beauty of every woman. Our plus line gives curvier figures access to the same chic, flattering fashion as the rest of our offerings. Say goodbye to shapeless, drab plus size clothing!
We empower women to look and feel their best at any size.
With styles suitable for work, weekends, travel, and everything in between, Merona is your one-stop destination for accessible, elevated fashion. Browse our latest collections to discover your new wardrobe essentials today!
Our Commitment to You
Since 1989, Merona has been dedicated to helping women build effortlessly chic closets bursting with everyday staples and stylish statement pieces. We strive to meet the needs of modern women who demand both quality and value.
Our commitment to you is that every Merona purchase will:
- Feature thoughtful design in line with the season’s top trends
- Offer versatility and ease of styling for everyday wear
- Be crafted from luxe, high-quality materials built to last
- Have an accessible price point compared to designer brands
- Range in size from XS – 4X for a truly inclusive experience
- Adhere to industry-leading standards of ethical production
We take pride in bringing you the very best direct-to-consumer fashion experience. Our top priority with every order is your complete satisfaction. Please reach out if we can ever be of service – we’re excited to continue this journey together!
